Water < Less

I'm always on the hunt for ethical fashion finds, so I was thrilled to see that Levi's has a new denim collection - WATER < LESS™ - that consists of at least 20% post-consumer waste.  To top it off, many of their jeans are now on sale for $50 - affordable AND eco friendly?  It can't get any better.

Needless to say, I think I will be treating myself to a pair of these.  This doesn't fall under the realm of second hand shopping, but I think it's really important to vote with my money, and financially support companies that are working to reduce their impact on the world.

Read more about the line here.

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